Queen's Ink

Rebrand for a stationery and workshop space inspired by the the community and an alliance with common creative interests.

Art Direction | UX | Product Design | Branding

Overview

The Queen's Ink is a meeting place for creativity and royalty. The goal is to meet all of clients needs with royal quality. A secure environment in which visitors can explore their full range of artistic abilities. The Queen's Ink takes pride in treating every customer like a royal.

Approach

Is a rebrand of Queen's Ink, a stationery store and workshop where customers can make lifelong connections and experiences. to create a brand that would highlight a variety of one-of-a-kind stationery for all life events Similarly, highlight craft materials for workshops and personal projects are sourced locally.

Queen's Ink is a store and studio that aims to educate their customers in a wide range of creative techniques, from novice to experienced, while also offering unique stationery products, paper goods, and crafting tools. Creates a welcoming and comfortable environment for their clients, with room for both mistakes and greatness, while encouraging long-term friendships.

What I learned

It was important to bring this brand back to life because the previous approach appeared to be very outdated, and with the concept, it was easy to fall into it. As a result, I learned how to approach branding with a minimalist approach while morphing its personality into one.

With more time and resources

Since they also do workshops, I would have liked to expand into the digital experience of those and be able to book and such on the website and app. similarly explore ways on how the subscription boxes could work and what those products could birng more of the local material while staying on brand with queen’s ink.

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