A hotel surrounded by beautiful lemon trees welcomes a refreshing brand that can match the hotel's likeness as well as the visitors' likeness. inspired by the surroundings and the details, emphasizing the comfort and relaxation that come with staying in a hotel combining the two for the strategy
The Lemon Tree is a hotel inspired by the minimal and abstract colonial tiles, as well as the colors and brightness of California. Abstract but very recognizable hotel features focusing on creating an environment that feels friendly and relaxing for all types of guests while caring for the nature that surrounds it.
Creating a clear and clever trademark while not downplaying important information and understanding the brand voice will help bring the hotel and what it stands for to life. highlighting icons associated with the brand's own personalization.
I would have liked to expand into digital services, such as an autonomous robot or a digital experience that was both brand-consistent and innovative. Similarly, look into other interesting ways to incorporate the trademark and pattern.